News of Clear Channel's deal with Verizon to advertise across 21 of its HD Radio stations must have gotten quite a few people within the HD Radio community excited.
We were impressed ourselves given the relatively small number of HD Radio listeners.
More impressive was that Clear Channel packaged the ad buy for Verizon with ad inventory on Clear Channel's HD Radio's Internet streams.
This is the kind of innovation that HD Radio will need if it is going to succeed.
Congrats to Clear Channel!
We just wish that the advertisements were not for Verizon's struggling V Cast services.
The days of walled gardens in mobile are rapidly coming to an end.
Verizon future is not dependent on data services such as V Cast, but on maintaining its network advantage (which it still has).
Rather than force phone manufacturers and users into walled silos such as V Cast, Verizon should make it as easy as possible for developers to build on top of this network.
It is likely that this mindset is why Verizon turned down Apple. We bet they would like that decision back.
One has to wonder if iBiquity is making/has made the same mistakes as Verizon.
As they say....
Thursday, December 18, 2008
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Verizon Wireless invests in HD Radio
December 12, 2008 PPN Staff
Verizon Wireless will be invading HD Radio with a branded channel on the HD2 channels of 21 Clear Channel Radio Station. The company began sponsoring air waves last April and will continue until next year. The sponsored channel called “Verizon New Music” can also be streamed on the Web. It targets the 18-34 age demographic, and that’s why the station will feature music from up and coming artists, along with exclusive artist interviews. Advertising will comprise only 40 seconds to every hour of airing, spots which are exclusive to Verizon Wireless.
Some experts doubt that this move will pan out. After all, HD radio has had slow consumer acceptance—with less than one million receivers sold. That makes it a very risky investment. However, Bob McCurdy of Katz Media thinks otherwise. “This is about a first mover advantage,” said McCurdy. “The bet is that HD Radio is going to grow and ownership in the early stages is especially important. We recognize it doesn't have the reach of the terrestrial brands. In an effort to attract listeners, Verizon Music is promoted 18 times a week to 30 million listeners that tune-in to Clear Channel’s big radio brands.”
http://tinyurl.com/6y7xmr
What a joke - CCU only has 7 HD Format Lab streams left out of 75. First of all, there are probably only 100,000 - 200,000 HD radios in the hands of the Gneral Pblic, so this move won't even matter. iNiquity probably paid Verizon for this publicity.
Compared to Pandora, Last.fm, Jango, etc, HD Radio is a joke. Glad that I got my panties in a knot over this one.
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