As we are now within a week of Obama's big day, we think that most Americans are looking for signs of hope.
The latest Internet traffic reports for CBS Radio and Clear Channel may just be those signs.
MediaPost News is reporting that CBS Radio's Internet traffic grew 30% in December 2008 over the same month the previous year. Certain CBS stations in Dallas and Los Angeles and Chicago grew over 100% YoY.
The report also confirms that Clear Channel is seeing 20% growth YoY in web traffic. Better yet, overall revenues from Clear Channels Internet Radio efforts are now approaching $70 million.
This revenue number is perhaps small relative to their OTA revenues but they are nothing to sneeze at either. We are quite certain that Pandora (despite all of its hype) is not anywhere Clear Channel's web revenues.
Hope is a magical thing...let's just hope the legacy of past leadership does not create too big of a burden to overcome.
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